![]() ![]() The search engine giant’s Webmaster Trends Analyst John Mueller confirmed as much when he said that providing video transcription will improve the indexing and searchability of audiovisual content. Including a transcript to accompany the videos you post on your site allows search engines to more accurately index your site’s video pages, making it much more likely that they will appear in searches and thereby increasing inbound traffic. So, it turns out this mighty search engine can’t see or hear everything… !Ī vital way for Google to rank your website is through the addition of keywords - and what better way to use video transcription (containing relevant content) to do so? In Google’s “ Video Best Practices” guide, Google says it can extract information from the page hosting the video, including the page text and meta tags, but only some meaning from the audio and video of a file. Considering that by 2022, 82% of all Internet traffic will be video content, how do you position your video for maximum exposure? Did you know that transcribing audio and video content can directly improve SEO?
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